Blocking more than 90% of anonymized traffic saved a technology company more than $500,000 on fraudulent account signups and protected revenue and reputation
The Challenge: Fraudulent Accounts from Anonymized Sources
A technology company was seeing a large increase in fraudulent account signups on its platform. Fraudsters were leveraging the platform’s built-in email capability to execute phishing campaigns and scams, risking a negative impact on the company’s brand reputation, increasing costs, and limiting its potential to convert trials to revenue if these fraudulent accounts were not brought under control.
The company determined that many of the fraudulent account signups came through anonymized proxy and VPN connections but lacked deeper insights beyond simple geographic location from an existing tool to accurately assess the risk.
Why Spur: Accurate, High-Quality Proxy Detection Data
The technology company chose Spur due to the quality and accuracy of its anonymized IP traffic data feeds. In an internal evaluation, the company used Spur data to determine that more than 90% of fraudulent account signups originated from anonymized IP traffic were tied to high-risk proxy connections and should be blocked. Further, the company has integrated Spur data into Splunk for further investigations and to harden its platform against future anonymized connections.
Return on Investment: $500k Saved, 40x ROI Achieved
By accurately identifying nearly all anonymous proxy connections, Spur has enabled the company to save $20 in costs previously spent per account on fraudulent accounts, helping to cut more than $500,000 in account creation costs and protect revenue and the company’s reputation. By reducing the number of fraudulent accounts created by more than 90%, the company has achieved a 40x return on their Spur investment.
Benefits: Reducing Fake Accounts with Contextual Risk Insights
With Spur, the company now has unmatched visibility into obscured internet traffic to improve the detection of fraud, abuse, and malicious threats. The company is also planning to deploy the Spur Monocle solution to its login forms to passively identify anonymized user sessions, delivering enriched contextual risk insights that enable the company’s website and application owners to log, filter, or block bad traffic in real-time.
About Spur
Spur delivers the highest-fidelity IP intelligence available to detect anonymized, proxied, or otherwise obscured internet traffic, empowering you to stop fraud, fake users, and threats. Designed by expert security researchers and engineers, Spur elevated VPN attribution, bot detection, and residential proxy tracking to defend the most mission-critical government and commercial systems in the world.
What differentiates Spur from other providers?
- Breadth of Coverage: Spur delivers more comprehensive detection than anyone else in the market, covering 54 million+ active anonymous IPs, 500+ active VPN services, and 160+ active proxy services.
- Depth of Attributes: Spur provides more than 20 attributes, including geo location, ASN, proxy/VPN status and attribution, device type, connection type, tunnel entry/exit context — not opaque scoring (more than a number).
- Residential Proxy: Spur is the only source that delivers insights into residential proxies, mobile IPs, and botnets — where traditional providers fall short.
- High-Fidelity Data: Spur delivers real-time data that is accurate, fresh, and actionable, focusing on transparency and trust with low false-positive.
- Historical Data Access: Delivers access to historical records dating back to 2020.
- Results in Minutes: Spur delivers fast onboarding, clear documentation, and responsive support for engineers and analysts.
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